How to Boost Your Existing Online Business Out of the Slump and Enjoy More Sales?
Starting an online business is easy; it is the maintenance that often gets tough. Business owners usually find themselves in a slump sooner or later and it feels like a struggle to keep going.
Is Your Online Business Going Through a Low Phase?
If you have the same problem as well, let me assure you about one thing. It is perfectly normal to encounter a business slump and it happens to all other entrepreneurs (irrespective of the size of their current business). It is not the lack of challenges that make businesses successful; rather it is the determined effort to overcome them that does the trick.
How Can a Business Owner Overcome Challenges?
It really does not matter if your business is online / offline, because some of the basic rules are common to both. Speaking of overcoming challenges, the 1st and the most important step lies in pinpointing the exact reason behind the inertia in your business.
Common Reasons Behind Sales Slump in Every Business
There are a bunch of commonly encountered reasons that contribute towards inertia in sales for every online business. Here is a list for quick reference:
1) Lack of traffic to your business website
2) Lack of useful / attention grabbing products
3) Lack of creative marketing ideas
4) Lack of conversion
5) Lack of after sales support
Related Posts: 8 Ways to Get Traffic
What Next?
Okay, now that you have your list ready, you have got almost 30 % of the work done. Now you must pinpoint the exact reason that is affecting your business. Once you do that you have accomplished 70 % of the work and the remaining 20 % work entails finding effective solutions to your specific problem/s.
I have dealt with each kind of problem and its effective solutions separately below and I genuinely hope to be of help to you in rejuvenating your business sales back again.
How to Boost Traffic to Your Online Business?
The first and foremost step to online business success is ensuring heavy, qualified and constant traffic to your business blog / website / ecommerce store.
Before you jump on to read about all the ways to boost traffic, stop and ponder a bit over the previous sentence. I am sure that all of us understand what terms heavy and constant mean, but what exactly constitutes qualified traffic in online business?
What is Qualified Traffic for Online Businesses?
To simplify this, you need to understand that online sites/ blogs typically receive a hoard of traffic from various sources. Not all of them are qualified traffic. The answer to what qualified traffic means depends on the action that you want your online visitors to take after reaching your site / online store / blog. So if your aim is to sell products to your visitors, then qualified traffic for you means those that BUY from you.
If your aim is to get more adsense revenue, then qualified traffic for you are those that get you more views and CLICKS on the Google ads.
If your aim is to get online fame, then qualified traffic for you means those that actively engage in comments and SHARE your posts on social media.
If you want more affiliate sales, then you qualified traffic for you are those that click on your AFFILIATE link and buy via your link.
Getting Qualified Traffic via Various Sources
Now that you know what the term ‘qualified traffic’ actually means, you should use different tactics to get them. If you want qualified traffic for your ecommerce / online store, maybe paid traffic will work best for you, because you can advertise the exact keywords to your product.
If you want more adsense revenue, then you should use more of the free organic traffic via SEO and optimization of keywords in your blog posts.
If you want more qualified traffic for affiliate sales, you probably should aim to write detailed and high quality reviews of the affiliate product and also aim to get them ranked in the search engines.
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Category: Small business
Thanks for sharing these wonderful tips! Inertia is a problem we all encounter at some or another, and being able to determine why is indeed key to getting back on track.
Valerie Remy-Milora recently posted..Simply Scrumptious Chocolate Mousse
You’re right Valerie. Inertia needs to be resisted and it is very important to get back on track after inertia strikes your business.
drkavita recently posted..3 Online Home Based Business Ideas on Women’s Day
I’ve heard that testimonials are key for a website. People want to hear what others think of your business and your ability to serve. What do you think?
You heard right Laura! Testimonials do count, especially when you are dealing in online sales / ecommerce. Before people open their wallets / get their credit cards out, they always want to be re-assured that they are not throwing away their hard earned money on some low quality product / scam.
But a word of warning about testimonials- they should be 100 % GENUINE, by real customers or everything could backfire!
drkavita recently posted..SEO Strategies for 2013 for Bloggers With Online Business
This article is full of wonderful tips.
Susan Cooper recently posted..La Crema Chardonnay Sonoma Coast 2010: Wine
Thanks for commenting Susan, I am glad you liked the article.
drkavita recently posted..5 Keys to Kick Starting Your Home Based Business
Dr Kavita,
This is an excellent article. I will be re-reading it when I get home from work, as I think I can apply the principles to my wounded blog. Glad to see you back; had been wondering where you went.
Also, other than the threads you enact on Linkedin, I never hear from you, as to your newsletter. I have subscribed but if not for Linkedin groups, would never be able to peruse all of your great articles. I wonder why this is so. Just another mystery of the universe, I suppose.
Rick
Hi Rick,
It feels so great to be in touch with you again. I was around, but was a bit caught up in things other than my business.
I just checked to see why you are not receiving my newsletter and found that you have used your gmail id: (rich….my…wr…@gmail.com)to signup and my records show that you have not opened the last one that I sent on Jan 28th.
Maybe you forgot which email id you used to signup and that is why I have mentioned your id cryptically
Pls check and in case you have mistakenly marked any of them as spam, you can check in your spam folder as well.
drkavita recently posted..SEO Strategies for 2013 for Bloggers With Online Business